ACA
The brand identity for ACA Acupuncture & Wellness, a New York–based center for Chinese medicine.
The concept is built around the traditional Chinese knot — an emblem of flowing energy and prosperity —translated into a modern logo, pattern system, and calming visual palette.
Concept & Story
The identity evolved across a pattern system (inspired by the knot’s geometry), printed collateral, and spatial assets — each designed to reinforce a sense of calm, clarity and grace.
Palette & Design
Typography and layout follow a principle of clarity and spaciousness: generous whitespace, clean line work, and carefully weighted type lend each touchpoint — from business card to wall sign —
a feeling of poise and professional care.
